Are you struggling to reach customers online? You might want to add search engine optimization (SEO) to your Shopify website. SEO can improve your rankings on search engines like Google and Bing.
In fact, search engines generate 300% more online traffic than social media. About 61% of marketers consider boosting SEO and their organic presence a top inbound marketing strategy.
Another 60% claim a good SEO tactic generates the highest-quality leads. Those that prioritize blogging are 13 times more likely to achieve an ROI, too. In fact, about 61% of consumers are inspired to make a purchase after reading content.
With Shopify SEO, you can appear in front of consumers, generate traffic, and boost sales.
Still on the fence about using SEO marketing strategies this year? Here are seven benefits of using SEO to keep in mind. After reading this guide, you can make a more informed decision for your Shopify store’s future.
Read on to discover the benefits of SEO writing for your Shopify site today.
1. Rank Ahead of Competitors
Before exploring the latest SEO strategies, take a moment to think about your customers. What keywords do they use to find your Shopify store online? Type one of those queries into your favorite search engine.
Does your Shopify store appear at the top? If not, your competitors are ranking ahead instead. Consumers will see those websites before they ever see yours.
With Shopify SEO, you can improve your organic ranking on search engines. Ranking higher will ensure consumers see your website before anyone else’s. Ranking at the top will help you attract buyers before your competitors get the chance.
Without SEO writing, however, consumers might never find your Shopify store online. You could miss the chance to generate leads and sales as a result.
After all, many people never look beyond the first page of a search.
With a strong SEO marketing strategy, you can rank ahead of competitors for a range of keywords. Then, you can ensure consumers explore your store before they even realize your competitors exist.
2. Generate Brand Awareness and Recognition
About 59% of consumers prefer shopping from familiar brands. If consumers don’t realize your Shopify site exists, they won’t shop from you. In fact, the more people recognize your brand, the more they’ll buy.
Unfortunately, it can take five times before people become aware your brand exists. If you’re not generating brand awareness, consider using SEO strategies.
Remember, SEO can help you rank at the top of a search engine results page. Each time someone sees your website in the search results, brand awareness will grow. In time, they’ll start to remember your brand by name.
With SEO, you can generate brand awareness until it becomes brand recognition. Consumers will start associating your brand with your products. Eventually, they’ll recall your brand before any other.
Instead of completing a Google search, they’ll visit your website directly.
SEO marketing strategies can help you remain top-of-mind with potential customers.
3. Attract More Traffic
Remember, SEO can help you generate more traffic than you would through social media. If you’re not generating traffic, you’re likely not generating sales. Instead, you can use SEO strategies to help more people find your products.
Ensuring your website appears for a range of keywords will help you generate more traffic than ever before. Google will even realize you’re generating more traffic than your competitors. It might decide to boost your ranking as a result.
As you rank higher on search engine result pages, more people will see your site. Then, you can continue generating traffic with ease.
4. Improve the User Experience
As you explore the latest SEO strategies, it’s important to consider the user experience on your Shopify website. A positive user experience will encourage people to linger and explore. Your dwell times will improve, impacting your bounce rate.
A lower bounce rate can improve your search engine rankings. Remember, higher rankings will help even more people find you online.
Google looks for websites that create a positive user experience. It also considers whether your site is mobile-friendly and fast. You can run your website through Google’s Mobile-Friendly Test and PageSpeed Insights to check.
If you’re not prioritizing the user experience, you could lose customers. Focusing on your Shopify SEO strategy can help you create a better experience.
Then, you can keep people on your site, leading to more potential sales.
5. Appeal to Ideal Customers
As part of your SEO strategy, it helps to gather keyword research. Then, you can focus your SEO writing on keywords your customers use during a search. Using the proper keywords will help you appear in front of ideal customers.
Instead of attracting people who have no interest in your products, you can focus on potential, paying customers. You could save valuable time and increase sales as a result.
Meanwhile, your content will better appeal to your target audience. You can personalize your content to connect with customers. They might feel more inclined to choose your brand.
6. Build Trust and Loyalty
Ranking higher with Shopify SEO can help you generate more brand trust, too.
Consumers will see your website at the top of a search page. They might feel more inclined to trust a brand at the top. Once they start shopping from your store, they might fall in love with your brand.
Then, you can maintain brand loyalty to generate repeat sales.
7. Improve Your ROI
Working with a Shopify writer could improve your ROI for years to come.
Professional SEO writing will boost your rankings, helping you generate more traffic. As you generate more sales, your ROI will improve. Meanwhile, it will take time for competitors to knock your ranking down.
In other words, you can reap these benefits long-term while continuing to use the latest SEO marketing strategies.
Stronger Rankings: 7 Benefits of Using Shopify SEO for Your Store
Don’t let your competitors take the lead. Instead, consider using Shopify SEO this year. With the latest SEO strategies, you can rank higher than ever before.
Then, you can generate more online traffic to your store, leading to more sales!
Eager to start using the latest SEO marketing strategies? We can help.
Fill out this contact form today to request a free, no-obligation consultation.